An ad account audit that shows where your money actually went
We read up to 12 months of your ad account and show where the money went, which audiences brought leads and what should stop today. It is built on your own numbers, not on a template of best practices. You get it before we propose any change.
- Spend, leads and cost per lead by audience and placement
- Form vs message campaign comparison
- A stop / keep / scale list
Why an ad account audit comes before any new campaign
Most contractors who come to us already spent money on ads. Some ran boosts on their own, some paid an agency, some did both. The phone rang a little, or not at all, and nobody could explain which part worked. So the natural move is to start over with a new agency and a new promise.
Starting over without reading the account throws away the most valuable thing you paid for: the data. Every dollar you spent taught the platform something about who clicks, who fills a form and who ignores you. An ad account audit pulls that lesson out of the account and puts it on paper. It turns past spend into a map for the next one.
It also protects you from us. We could open your account and start changing things based on habit. Instead, we show you what your own numbers say first, and every change we propose later points back to a line in the audit.
What an ad account audit usually finds in contractor accounts
Most accounts we open have the same problems, whether the business is in Fort Myers or Framingham. None of them are dramatic on their own. Together they explain why the budget went out and the estimates did not come in. These are the patterns we look for first.
How we run your ad account audit, step by step
The audit is a read, not an opinion. We pull the raw numbers, split them in the ways that matter for a contractor and write down what they say. Nothing in your account is changed while we do it. These are the steps.
What you receive in the audit report
The audit report is delivered to you and stays with you. It is written for the owner, not for another marketer. You can hand it to any agency, including a future one that is not us. This is what it covers.
A typical agency review vs an Escalar+ ad account audit
Plenty of agencies offer a free account review. Often it is a screenshot of your account with a list of generic mistakes and a proposal attached. It is designed to sell, not to inform. Here is how the two compare.
The technical part of an ad account audit, in plain language
The first thing we usually find is a problem with who the ads are shown to. A radius of miles around your shop includes everyone inside the circle, whether they can afford the job or not. For remodeling we look at the zip codes around you and target the ones where household income is above $100k a year, because that is who has the money for the project. The audit shows how much of your past budget went to people who were never going to hire you.
The second point is the type of campaign. A message campaign lowers the effort to reach you, so it brings volume, but a lot of those conversations die after the first reply. A form asks a few questions, so fewer people finish it, and the ones who do are usually more serious about the project. The third point is patience: Facebook needs about 90 days of data to learn, so an account that was rebuilt every month never had a fair chance.
Where the audit fits in our plans, and what depends on budget
We start looking at what you have on the free 30-minute diagnosis call: ad account, Google profile, site and follow-up. You leave that call knowing the path, whether you close with us or not. When you already have ad history, the full written audit is how we begin, before we touch any campaign. Our plans are $497, $750 and $1,250 per month, and all three include ad management.
How deep the audit goes depends on how much the account has spent. An account with very little spend behind it gives us directions, not conclusions. An account with months of steady spend lets us compare audiences and creatives with confidence. If there is no history at all, there is nothing to audit, and we start from a market and competitor benchmark instead.
From audit to live campaigns: the first 7 days and after
The audit is not a document that sits in a folder. It is the brief for everything we build next. Everything goes live in 7 days, and the wait is the A2P registration for text messages, not the deliverables. This is the usual order.
Which businesses need an ad account audit the most
The audit pays off most for owners who already spent on ads and cannot say what came back. That is common in remodeling, countertops, flooring, painting and roofing, where tickets are high and a few wrong months cost real money. It matters just as much for businesses that tried an agency, left and kept the account. Those accounts are full of lessons nobody wrote down.
Location changes the picture too. A painter in Boynton Beach competes in a very different auction than a countertop shop in Worcester or a flooring store in Ocala. The audit reads your account against your own market, not against a national average. It works the same way for a new service area, like adding Bradenton or Dawsonville to the map.
Your numbers first, our opinion second
We do not promise leads, contracts or rankings, and the audit is not a sales trick to make that promise look real. What we promise is execution: every campaign built with excellence, everything inside your own account, and no lock-in contract. The audit is the proof that we read before we act. If the work is not good for you, you leave with the account and the report.
Where we run this
Works best together with
Meta Ads for Contractors
Form campaigns aimed at the zip codes that can actually pay for your work.
✓ Runs in your ad accountZip Code Income Targeting
We research household income for every zip code around you and only show your ads where people can afford you.
✓ Research delivered to youDaily Ad Report on WhatsApp
Spend, leads and cost per lead from yesterday, in your WhatsApp before you leave for the job site.
✓ Delivered to your phoneQuestions about ad account audit
Still have a question? Bring it to the call. We answer everything before you decide anything.
Book a free diagnosisWill you change anything in my account during the audit?
No. The audit only reads the data. Changes come after we walk you through the findings and you approve them.
What access do you need?
Partner access to your ad account. The account stays in your name, the billing stays on your card, and you can remove our access at any time.
Why up to 12 months and not just the last month?
One month hides seasons and old tests. Twelve months show which campaigns worked in the spring, which audiences stopped responding and what was turned off too early.
My account barely spent anything. Is an audit still worth it?
With very little history the audit gives directions, not firm conclusions. If there is almost nothing to read, we usually start with a market and competitor benchmark instead.
Do you audit Google ads too?
The audit focuses on where your budget ran. If you spent on Google, we read it. With less than $500 a week, Google tends to bring little volume, and the audit usually shows that too.
Is the audit the same as the free diagnosis call?
No. On the free 30-minute call we look at your ad account, Google profile, site and follow-up together, and you leave knowing the path. The written audit goes much deeper into the ad account numbers.
Can I keep the report if I do not hire you?
The report is delivered to you and written so any agency can use it. Your data was always yours.
Does the audit tell me how many leads I will get?
No. Nobody can honestly promise that. The audit tells you what your money did in the past and what to stop, keep and scale, so the next dollar is better spent.
Free diagnosisSee what we build before you decide.
We open real client accounts on screen: the site, the CRM, the follow-ups, the pipeline. You leave knowing the path, whether you close with us or not.