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Dedicated sales rep

A dedicated sales rep for contractors who answers, quotes and follows up

You are on a job site when the leads start coming in. Our sales rep answers all of them, gathers photos and measurements, and sends the estimate from your CRM with your company name on the caller ID. You only show up to measure and deliver the work.

Max two clients per sales repEstimates sent from your CRM, with your numberEvery call recorded and visible to you
Dedicated Sales RepSales Machine
  • Max two clients per rep
  • Quotes sent from your CRM
  • Every call recorded and visible to you
Where it runs
Booked estimates in your calendar
Your account, your data

The week that gets stuck in estimates

Monday you drive around measuring houses. Tuesday you are on a job and the phone keeps buzzing. Wednesday night you sit down to write the quotes you promised on Monday. By Friday, one homeowner already hired someone else and another stopped answering. Sound familiar? The work is not the problem. The selling is eating the week.

Most owners handle sales alone because hiring a salesperson feels risky. You have to train someone, pay a salary before they bring anything, and hope they understand your trade. So the owner stays as the estimator, the closer and the crew lead at the same time, and something always gets dropped.

A dedicated sales rep for contractors takes the selling part off your plate without you having to hire, train or manage anyone. She works inside your CRM, answers every lead and moves each one toward an estimate. You get your week back for the jobs that pay the bills.

How our sales rep for contractors handles each lead

The rep does not work alone. She sits on top of the CRM, the AI and the follow-up sequence we build for you. Here is the path every lead follows, from the first message to the visit in your calendar.

01The lead gets a reply in secondsThe form triggers an instant text and email, and the AI starts the pre-qualification at any hour. Nobody waits for the rep to wake up or finish a call.
02The rep takes over the conversationWhen the lead goes quiet or the question needs a person, the rep steps in by text or phone. Every message is labeled, so you know what the AI wrote and what she wrote.
03She gathers what you need to quotePhotos, measurements, address, material options and timing. For countertops that means slab choices. For exterior painting it can start from the property record instead of a site visit.
04The estimate goes out from your CRMShe builds the quote with the prices and rules you set with us, and sends it from your account, with your number and your company name.
05She negotiates and follows upQuestions about price, material or schedule get answered. If the customer goes silent after the quote, she follows up instead of letting it die.
06You show up to measure and deliverThe visit lands in your calendar with the full history on the card. You walk in knowing the project, the budget and what was promised.

What the dedicated sales rep service includes

The rep is part of our team, not a freelancer we found for you. She comes with the whole sales setup underneath, so nothing depends on one person remembering to call someone back.

A rep who serves at most two clientsShe knows your trade, your prices and your service area, because she is not split across a long list of accounts.
Lead answering by text and phoneNew leads, cold leads and customers who replied to a follow-up all get a real conversation.
Qualification and negotiationShe finds out if the job fits your work before you spend gas on it, and handles the back-and-forth on price and options.
Estimates sent from your CRMEvery quote is on the contact card with its value, so your pipeline stays up to date without you typing.
Your company name on the caller IDCustomers see your business calling, not a random number from somewhere else.
Every call recordedYou can listen to any conversation she had with any customer, whenever you want.
The full CRM and follow-up setupInstant replies, eight follow-ups by SMS and email, AI pre-qualification and the pipeline in dollars.

Outsourced appointment setting vs a dedicated sales rep for contractors

Plenty of companies sell you leads with a date and time already booked. That sounds great until you drive to a house and find someone who never wanted a quote. The difference is in who does the work between the first message and the estimate, and whether you can see it.

The usual way
The Escalar+ way
✕A rep split across many accounts, reading a script
One rep for at most two clients, who learns your trade and prices
✕Books the visit and leaves the quoting to you
Qualifies, negotiates and sends the estimate
✕Calls from an outside number your customer does not know
Calls and texts from your number, with your company name
✕Conversations stay in their system
Everything is recorded in your CRM and visible to you
✕Promises a number of appointments or contracts
Commits to every lead answered, followed up and quoted

The goal: quote without driving to the house

Every trip to measure a job that never closes costs you hours, fuel and energy. The model we build is designed to cut those trips. The rep asks for photos and measurements by message, confirms the material or scope, and sends a price before anyone gets in the truck. The visit happens when the customer is already serious.

At a countertop shop in Holliston, Massachusetts, the rep quotes from photos and measurements, and the owner only drives out to make the template. At a painting company in Sarasota, exterior quotes start from the property record instead of a site visit. The trade changes, the principle does not.

Some jobs still need eyes on site, and that is fine. The rep books those visits with all the details already on the card, so the trip is for final measurements, samples or delivery, not for starting the conversation from zero.

Why each sales rep serves at most two contractors

This is our differential, and it is real: one person for every two clients. A rep who handles a long list of accounts cannot remember which jobs you turn down or that your quartz price changed last month. She ends up reading a script, and homeowners notice.

With two clients, the rep can actually learn your business. She knows your materials, your service area and the kind of customer you want. She can answer a follow-up question without putting the homeowner on hold to ask someone else. That is what makes the conversation sound like your company.

It also keeps us honest about capacity. We would rather tell a contractor to wait than hand his leads to someone already overloaded. The rep works inside your CRM, so you can check the quality of her work any day by opening the conversations and listening to the calls.

Which plan includes the sales rep, and the first 7 days

The dedicated sales rep comes with our full plan. It includes everything in the middle plan, meaning the website, the CRM, the follow-ups, AI pre-qualification, social media and local SEO, plus the rep. On the middle plan, the AI pre-qualifies and you take the lead from there. Ad spend is separate on every plan and goes on your own card. The numbers are on our pricing page.

In the first week, we build the CRM, connect your forms and calendar, and file the A2P registration that allows your number to send texts. The rep studies your trade, your price ranges and the questions your customers always ask. Our deliverables are ready before the seventh day. The texting approval is what takes seven days.

After that, it becomes routine. The rep answers, quotes and follows up. You get visits in your calendar and the full history on each card. We look at which leads closed and which did not, adjust the conversation, and bring what we learn back to the ads.

Trades where a sales rep for contractors pays off most

A rep makes the biggest difference where estimates take real work and the owner is the one who would otherwise do them. These are the trades where we see that most, from Boynton Beach and Bradenton to Framingham and Worcester.

CountertopsSink photo, cabinet measurements and slab options by message. The owner goes out to template, not to chat.
Exterior paintingThe first price can start from the property record, so the rep filters serious customers before a visit.
FlooringSquare footage and product line are enough for a first number when you sell with an installed price.
Bath and kitchen remodelingLong conversations and many options. A rep who keeps the thread going is worth a lot here.
CabinetsStyle, finish and layout questions get answered while you are in the shop.

We promise the work, not a number of contracts

Nobody here will promise you a number of contracts a month. If someone sells you that, be careful. What we promise is that every lead gets answered, followed up and quoted, and you see all of it. And if it is not working for you, there is no lock-in contract holding you.

FAQ

Questions about dedicated sales rep

Still have a question? Bring it to the call. We answer everything before you decide anything.

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Is the sales rep my employee?

No. She works for our team and is part of the service. You do not hire, train, pay payroll or manage schedules. She works inside your CRM, with your number and your company name, so to your customers she is simply your company answering.

How many other contractors does she work for?

At most one other. Each rep serves a maximum of two clients. That is on purpose: it is the only way she can learn your trade, your prices and your service area well enough to quote like you would.

How does she know what to charge?

You set the price ranges, the minimums and the jobs you do not take with us at the start. She quotes inside those rules. When a job needs your judgment or a site visit, she books the visit instead of guessing.

Can I listen to her calls?

Yes. Every call is recorded in your CRM, and every text and email is saved on the contact. You can open any conversation from your phone at any time. Nothing she does for your company happens outside your account.

What happens with leads that come in at night?

The form triggers an instant text and email, and the AI starts the conversation right away. The rep picks up from there, with everything the AI already collected on the card, so the homeowner never starts over.

Does she close the deal for me?

She answers, qualifies, negotiates and sends the estimate, and many customers decide right in that conversation. Some jobs still need you on site for final measurements or samples. We do not promise a number of closed jobs. We commit to every lead being worked all the way to a quote.

What if I already have someone answering my leads?

Then our middle plan may be the better fit. You get the full CRM, the instant replies, the eight follow-ups and AI pre-qualification, and your person takes the conversation after the AI. We will tell you honestly which one makes sense on the first call.

Am I locked into a contract?

No. There is no lock-in contract. Our clients stay because the work gets done. If the service is not good for you, you leave, and the CRM, the conversations and the recordings stay in your account.