The marketing agency for Brazilian business owners in the U.S. who already sell to Americans
Escalar+ was started by Paulo Ricardo Mont'Mor after two years inside a Miami agency that served only American home improvement companies. Today we build the whole sales structure for contractors and local service businesses: website, ads, CRM, follow-up and a dedicated sales rep. Everything we build lives in your name, not ours.
Where this marketing agency started: two years in Miami
Before Escalar+ existed, Paulo spent two years working in person at a marketing agency in Miami. That agency did not serve Brazilians. It served American home improvement companies, the remodelers, flooring stores and contractors who fight for the same homeowner every week. That is where he learned how a contractor actually gets a job: the ad, the form, the call back, the estimate, the follow-up and the signature.
He also saw what separates the companies that grow from the ones that stay stuck. It was rarely the quality of the work on site. It was what happened between the first click and the first visit. The companies that answered fast, followed up with discipline and looked professional online kept winning. The ones that waited two days to call back kept losing jobs they never even knew they had.
Why we chose to serve Brazilian business owners in the U.S.
When the Miami chapter ended, Paulo decided to open his own agency, and he chose his client on purpose. He wanted to work with Brazilian owners running businesses in the U.S., because he understood the construction market and because he knew this owner closely. These are people who built a company from their own hands. They already sell to American homeowners every day, and they do it well.
What most of them do not have is time. The owner is on the job site at seven, doing estimates at lunch and answering texts at ten at night. Marketing gets whatever is left, which is usually nothing. We sit on the owner's side of the table, speak with them directly, and take the whole commercial side off their plate. Every page, ad and message that reaches the homeowner goes out in American English.
How our agency grew from websites to the whole sales structure
Escalar+ did not start as a full sales structure. It started with design, branding and websites, and each new piece was added because a client needed it to stop losing jobs. The order below is more or less how the agency grew. It is also the order in which most contractors discover what is missing in their own business.
Why everything stays in your account, not the agency's
We have taken over too many businesses where the previous agency owned the ad account, the domain or the page. When the owner wanted to leave, they had to start from zero. That is why our rule is simple: we build inside your accounts, and you keep the keys. Think of us as your in-house marketing team, only you do not have to hire one.
What makes us a different marketing agency for Brazilian owners
Most owners who come to us have already paid another agency. Some got a nice report every month and no calls. Some found out the agency never posted anything. We are not writing this to throw stones. We are writing it so you know exactly what to compare before you hire anyone, including us.
Where our clients are: Florida, Massachusetts and beyond
About 80% of our clients are in Florida and about 20% are in Massachusetts. In Florida that means cities like Sarasota, Lakewood Ranch, Bradenton, Fort Myers, Boynton Beach, The Villages and Ocala. In Massachusetts it means places like Holliston, Framingham and Worcester. We also work outside those two states, with a client in Dawsonville, Georgia. We do not claim offices in any of these cities, because we do not need one to do the work well.
Working in two very different markets teaches a lot. A Florida remodeler deals with snowbirds, hurricane season and fast-growing new neighborhoods. A countertop shop in Massachusetts deals with older homes, a short building season and homeowners who compare three quotes before calling anyone back. The structure is the same, but the targeting, the offers and the words change for each place. That local detail is part of the job, not an extra.
Who our marketing agency is built for
We are not the right fit for everyone, and we would rather say that now than after a month of invoices. The owners who get the most out of Escalar+ tend to look alike. If most of the points below sound like you, a conversation is worth your time.
Six years in the U.S. market, and the same rule from day one
After 6 years in the U.S. market and more than 15 businesses launched, our position has not changed. We do not promise a number of leads or contracts, because nobody honest can. What we commit to is execution: every campaign built with excellence, everything in your account, and no lock-in contract. If it is not working for you, you leave with everything that is yours. If you want to see how it works before deciding, call us at +1 (941) 877-6457.
Questions about us
Still have a question? Bring it to the call. We answer everything before you decide anything.
Book a free diagnosisWho founded Escalar+?
Paulo Ricardo Mont'Mor founded Escalar+ after working two years in person at a Miami agency that served American home improvement companies. He runs the agency today with his partner Lucas Campanharo.
Do you only work with Brazilian business owners?
Our focus is Brazilian business owners in the U.S. That is who we built the agency for. Your customers are Americans, so every page, ad and message they see is written in American English.
Which states do you work in?
About 80% of our clients are in Florida and about 20% in Massachusetts, and we also serve businesses in other states, such as Georgia. The work is done remotely, inside your own accounts.
How long have you been doing this?
We have 6 years in the U.S. market and have launched more than 15 businesses across 13 trades.
What happens to my accounts if I stop working with you?
They stay with you. The ad account, CRM, website, domain and Google Business Profile are built in your name from the start, so nothing has to be handed back.
Do you promise a number of leads or contracts?
No. Nobody controls how many homeowners decide to hire this month. We commit to building every campaign with excellence, keeping everything in your account and never locking you into a contract.
Free diagnosisSee what we build before you decide.
We open real client accounts on screen: the site, the CRM, the follow-ups, the pipeline. You leave knowing the path, whether you close with us or not.