Offers for Contractors That Filter the Lead Before the Phone Rings
Catalog three standard jobs with a price, advertise those three, and the lead arrives already knowing what he wants. The price is not there to look cheap. It is there to stop the person who could never afford you from taking a week of your time.
- Three catalogued offers per service line
- "Starting at" pricing as a qualifier
- Spin & Win landing page and campaign
Why 'call for a free quote' is not an offer
Look at the contractor ads in your area and most of them say the same thing: quality work, years of experience, call for a quote. The homeowner cannot tell one from the other. So they message a handful of companies, ask how much, and pick whoever answers with the lowest number. You drive across town, measure, write a detailed estimate, and hear nothing back.
The problem is not your work. The problem is that the ad never told the homeowner what they are buying or about what it costs. Without that, every lead starts from zero, and your time is what pays for the confusion.
Offers for contractors solve that by making the ad specific. A defined job, a clear starting price and a reason to act now. The people who respond already agree with the basics, and the conversation starts in the middle instead of at the beginning.
Three catalogued offers: how we build offers for contractors
We take the jobs you already do and turn them into three standards with a price. For a bathroom remodeler, that could be a basic refresh, a mid-range remodel and a full custom bath. For flooring, three product lines with the installed price. Each one becomes its own ad.
When a lead comes from one of those ads, you already know which package they want. The follow-up can talk about that exact job, and the questions in the form can be specific to it. That is a big advantage, because not every contractor can catalog prices, and the ones who can stand out.
For MCP Flooring we closed 3 LVP offers with the installed price, written so the homeowner knows what is included. Offer creatives with a price are the best performers we run. They beat the pretty institutional ad, again and again.
Starting at pricing: the price as a filter, not as bait
Here is the method. We map your real prices for each standard, take the lowest one and advertise it as 'starting at'. The goal is not to look cheap. The goal is to disqualify the person who could never afford you before they message you.
Think about what happens on the homeowner's side. Someone expecting a full kitchen for a few hundred dollars sees the starting price and scrolls past. Someone who sees the number and still fills the form is telling you they can play in that range. You lose a lot of curious clicks and keep the people worth driving to.
The price has to be true. We never invent a promotion or a number you cannot honor, and every offer uses your prices, approved by you. Price in the ad is a rule of thumb for many trades, not a dogma. When your market or your brand works better with a percentage or a bonus instead of a dollar amount, we build it that way.
How we build your offers, step by step
An offer is only as good as the numbers behind it. That is why the first step is always a conversation about your real jobs and your real margins. We do the heavy lifting on writing, design and setup. You make the final call on every price.
Spin & Win: the discount wheel offer for contractors
We built our Spin & Win discount wheel for a painting client, MJD Coastal Services in Sarasota. The idea is simple and fun: the homeowner lands on a page, spins a wheel and wins a discount on your service. It feels like a game, so people share it and come back to it.
We build the wheel on your website, wire it to your CRM and run the ad for it. Before spinning, the homeowner fills in their contact details, with the consent checkboxes your texting registration requires. You decide the prizes ahead of time, so there are no surprises in your margin.
One detail matters a lot: the discount is on the value of the service, not on the estimate. That was the first thing a prospect asked us about the wheel, and it is the right question. A discount on an estimate that already costs nothing means nothing, and a discount on the job gives people a real reason to book.
What is included in our offers for contractors
This is everything that goes into turning your prices into ads that bring qualified leads. Some pieces live on your website and in your CRM, so they depend on your plan. We tell you exactly which ones apply before you sign. Every offer stays yours.
Generic promos vs offers for contractors built the right way
Plenty of agencies run promotions. Few of them build offers from the contractor's own numbers. The difference shows up in who calls you and what they expect. Here it is side by side.
Where offers fit in our plans, and which trades use them best
Offer creatives are part of ads management, so they come on every plan starting at $497, which covers paid ads, video editing and image editing. The Spin & Win wheel needs a page on your website and a CRM to receive the lead, so it fits the plans that include both, starting at $750. The ad budget is always separate and paid from your card.
Fixed-price offers work best when jobs repeat in a recognizable shape. Countertops by the square foot, flooring by product line, cabinet painting, bathroom packages and exterior painting all fit. We have built them for countertop shops in Holliston and Boynton Beach, flooring near The Villages and painters in Sarasota and Lakewood Ranch.
The wheel works in any business where a discount on a real service makes people act. We have used it outside construction too: for Dona Glória, a fried chicken delivery in Brazil, a discount wheel with coupons was part of a local campaign aimed at families ordering dinner at home. Food delivery is an impulse purchase, and a game with a coupon fits that moment well.
A clear price respects everybody's time
The homeowner does not want to waste a Saturday on a quote they cannot afford, and neither do you. A clear offer protects both sides. That is the whole idea.
We do not promise how many people will take an offer. We promise that every offer is built with excellence, from your real numbers, that everything stays in your account and that there is no lock-in contract. If it is not working for you, you leave.
Where we run this
MCP Flooring
A calm, clear offer for homeowners who want to see the floor before they trust anyone.
Read the story
MJD Coastal Services
An offer people want to play with, and exterior quotes that start from the property record.
Read the story
Dona Glória Franguinho
Local delivery ads with a playful offer that gives people a reason to order tonight.
Read the storyWorks best together with
Static Ad Creatives
Offer creatives with your real photos, your real price and your real logo. No stock kitchens.
✓ Files delivered to youMeta Ads for Contractors
Form campaigns aimed at the zip codes that can actually pay for your work.
✓ Runs in your ad accountEmail and SMS Marketing
A new-lead sequence and a recovery sequence, written for the fear your customer actually has: getting scammed.
✓ Templates saved in your accountQuestions about offers that convert
Still have a question? Bring it to the call. We answer everything before you decide anything.
Book a free diagnosisWill putting a price in my ads make me look cheap?
Not when it is done right. We use your lowest real price as 'starting at', next to strong photos of your work. The price is there to filter people who could never afford you, not to compete on cheap. Premium contractors often benefit the most, because it keeps bargain hunters away.
My jobs are all different. Can I still use fixed-price offers?
Usually yes. Even custom work has common shapes, like a standard bathroom, a mid-size kitchen or a set square footage. We build three standards around those shapes and write clearly what changes the price. If your trade truly cannot publish a price, we tell you and use a different kind of offer.
What if the job ends up costing more than the starting price?
That is normal, and it is why the ad says 'starting at' and lists what is included. The homeowner knows the entry point, and your estimate explains the rest. What we avoid is a vague ad that sets an expectation you cannot meet.
Is the Spin & Win discount on the estimate or on the service?
On the value of the service. A discount on an estimate that already costs nothing gives nobody a reason to act. You choose the prizes in advance, so the discount always fits your margin.
Does the Spin & Win wheel work with texting rules?
Yes. The form before the spin includes the consent checkboxes required for your texting registration. The lead goes into your CRM with that consent recorded. That way your follow-up messages can go out the right way.
Can you promise the wheel will go viral for me too?
No. People tend to enjoy it and share it, but nobody can promise how it will spread. What we promise is to build the page, the connection to your CRM and the campaign with excellence. How people respond depends on your market and your offer.
Who decides the prices in my offers?
You do. We map your prices with you, suggest the three standards and write the ads, but nothing goes live without your approval. If your prices change, we update the offers.
How often should offers change?
Not too often. The ad account needs about 90 days of data to optimize, and switching offers every few weeks resets the learning. We keep offers running while they bring estimates and closed jobs, and replace the ones that do not.
Free diagnosisSee what we build before you decide.
We open real client accounts on screen: the site, the CRM, the follow-ups, the pipeline. You leave knowing the path, whether you close with us or not.